What brand of eyeliner are there?
As one of the essential items of cosmetics, eyeliner has attracted much attention in the beauty market in recent years. Whether you are a novice or a beauty expert, choosing an eyeliner that suits you is crucial. This article will give you a detailed introduction to the popular eyeliner brands currently on the market, and provide you with a comprehensive purchasing guide based on hot topics and hot content in the past 10 days.
1. Inventory of popular eyeliner brands

Here are the most popular eyeliner brands on the market today and their features:
| Brand | Popular series | price range | Features |
|---|---|---|---|
| Kiss Me | Heroine Make | 80-120 yuan | Waterproof and oil-proof, long-lasting and smudge-free |
| maybelline | small gold pen | 60-90 yuan | Smooth and easy to draw, cost-effective |
| MAC | Fluidline | 150-200 yuan | Professional makeup with saturated colors |
| Shu Uemura | Like glue and paint | 200-250 yuan | Soft texture, natural makeup effect |
| perfect diary | little black diamond | 50-80 yuan | The light of domestic products, various colors |
2. Popular eyeliner topics in the past 10 days
1."The Rise of Domestic Eyeliner": Discussions about domestically produced eyeliners have soared recently on social media, with brands such as Perfect Diary and Orange Duo receiving a lot of praise for their high cost performance.
2."Waterproof Eyeliner Review": As summer approaches, evaluation videos of waterproof and sweat-proof eyeliners have seen a surge in views on major platforms, with Japanese brands such as Kiss Me and KATE performing prominently.
3."Recommendation for beginner-friendly eyeliner": Eyeliner recommendation content for makeup novices has received high attention on Zhihu, Xiaohongshu and other platforms. Maybelline Gold Pen and Canmake Eyeliner Gel Pen are the most recommended.
3. How to choose the eyeliner that suits you
1.Choose the type according to your needs:
| Type | Suitable for the crowd | Features |
|---|---|---|
| liquid eyeliner | skilled user | Precise lines and strong durability |
| gel eyeliner | newbie | Easy to use, hard to make mistakes |
| pencil eyeliner | daily makeup | Natural makeup effect, easy to carry |
2.Consider durability: Those with oily skin or those who need to wear makeup for a long time should choose products with waterproof and oil-proof formula, such as Kiss Me or Urban Decay.
3.Pay attention to pen design: Fine tip pen is suitable for drawing delicate eyeliner, brush head design is suitable for creating smokey effect.
4. Tips for using eyeliner
1. Test the color on the back of your hand before use to make sure the color and texture are as expected.
2. When drawing eyeliner, start from the eye and extend to the end of the eye, and then fill in the head of the eye.
3. If you make a mistake, you can use a cotton swab dipped in a small amount of makeup remover to correct it to avoid damaging the makeup.
4. Close the lid of liquid eyeliner tightly after use to prevent it from drying out.
5. Eyeliner market trends
According to recent market data, the eyeliner category shows the following trends:
| Trend | performance | Represent the brand |
|---|---|---|
| Colored eyeliner popular | Search volume for blue, green and other colored eyeliners increased by 120% | 3CE, Huda Beauty |
| Double head design is popular | Sales of the design with one end liquid and one gelatinous increased by 80% | Innisfree, Etude House |
| Environmentally friendly packaging attracts attention | Discussion of refillable eyeliner increased by 65% | MAC, Bobbi Brown |
As the beauty market continues to develop, eyeliner products are also constantly innovating. When choosing, consumers must not only consider brand and price, but also combine their own needs and product features to find the one that suits them best.
I hope this article will help you choose eyeliner, and remember to adjust your product selection in time according to seasonal changes and makeup needs!
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