How to start a cleaning company
In recent years, with the acceleration of urbanization and the pace of life, the demand for cleaning services has continued to grow. Opening a cleaning company has become the choice of many entrepreneurs. This article will combine the hot topics and hot content on the Internet in the past 10 days to provide you with a structured entrepreneurial guide to help you get started quickly.
1. Market analysis and industry trends
According to recent hot data analysis, the market demand in the cleaning industry shows the following characteristics:
| hot topics | Attention | potential demand |
|---|---|---|
| Home deep cleaning | high | Young families, dual-income families |
| Regular office cleaning | Middle to high | SMEs, startups |
| Post-epidemic disinfection services | high | Schools, medical institutions, public places |
| High-end housekeeping service | in | High-income families and villa owners |
2. Steps to start a cleaning company
1.Clear service positioning: Choose a segment based on market demand, such as household cleaning, commercial cleaning or special cleaning (such as carpet and glass cleaning).
2.Register a company: When handling business license, tax registration and other procedures, it is recommended to choose "housekeeping services" or "cleaning services" as the business scope.
3.Equipment and consumables procurement: Basic tools include cleaners, vacuum cleaners, mops, rags, etc. High-end services also require professional equipment (such as steam cleaning machines).
4.Team building: Recruit and train cleaning staff, focusing on service attitude and professional skills. Popular recruitment channels recently include 58.com, BOSS direct recruitment, etc.
5.Pricing strategy: Refer to market prices and formulate competitive charging standards. The following is the recent average price of cleaning services in some cities:
| Service type | First-tier cities (yuan/hour) | Second and third tier cities (yuan/hour) |
|---|---|---|
| General household cleaning | 40-60 | 30-50 |
| deep cleaning | 80-120 | 60-100 |
| Office cleaning | 25-40 | 20-35 |
3. Marketing and Promotion Strategy
1.online channels: Settled in platforms such as Meituan and 58 Daojia, and use short videos (Douyin, Kuaishou) to display service cases.
2.Offline promotion: Cooperate with property companies and community centers to distribute leaflets or provide experience services.
3.word of mouth marketing: Encourage customers to receive cash rebates for positive reviews. Recent hot spots show that 90% of users will refer to online reviews to choose services.
4. Risks and Countermeasures
1.High employee turnover: Provide training and promotion mechanism to enhance team stability.
2.Service quality disputes: Sign a service contract, clarify liability terms, and purchase commercial insurance.
3.seasonal demand fluctuations: Expand long-term cooperative customers (such as enterprises and schools) and balance income sources.
5. References to successful cases
A certain chain cleaning company recently reported in the media has covered 10 cities within a year through "standardized service processes + intelligent dispatching systems". Its key data are as follows:
| indicator | data |
|---|---|
| Start-up capital | 150,000 yuan |
| Customer repurchase rate | 65% |
| average monthly order volume | 2000+ orders |
Conclusion
The threshold for opening a cleaning company is low but competition is fierce. You need to stand out through differentiated services (such as environmentally friendly cleaning, smart appointment systems). Based on recent hot demand, it is recommended to focus on disinfection services and high-end housekeeping fields to seize market growth opportunities.
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