What to do with Lily: Looking at new trends in emotion and consumption from popularity data
In the past 10 days, the word "lily" has appeared frequently in hot topics on social media and news platforms, which not only refers to plant care, but also relates to emotional expressions in film and television literature. This article uses structured data analysis to explore Lily's focus in different fields and provide readers with a clear interpretation of trends.
1. Popularity distribution of “Lily” related topics across the entire network
| Topic Category | heat index | core platform |
|---|---|---|
| Plant Care Tips | 4,820 | Xiaohongshu/Douyin |
| Emotional lines in film and television dramas | 6,150 | Weibo/Bilibili |
| Discussion of literary works | 3,900 | Douban/Zhihu |
| Flower consumption trends | 2,760 | E-commerce live broadcast |
Data shows that the Lily emotional line in film and television dramas has the highest degree of discussion, with an increase of 12% from the previous month. Derivative topics from dramas such as "xxx" occupied the hot search list for 3 days.
2. Analysis of key points in plant care content
| Question type | frequency of occurrence | solution |
|---|---|---|
| Flowering period control | 38% | Temperature regulation + nutrients |
| Pest and disease control | 25% | Garlic water spray method |
| Hydroponics Tips | 18% | Change water + avoid light every 3 days |
| Variety selection | 19% | Asiatic Lily for Beginners |
Xiaohongshu’s “Hydroponic Lily Blooms in 7 Days” tutorial received 120,000 likes, reflecting the strong demand among urbanites for simple gardening.
3. Emotional content audience characteristics
| crowd tag | Proportion | Content preferences |
|---|---|---|
| Women aged 18-24 | 52% | Delicate emotional description |
| 25-30 years old LGBTQ+ | 33% | reality to story |
| Readers over 30 years old | 15% | Social issues related |
Weibo's super-talk #百合何狠# has been read more than 100 million times in a single day, showing that young people are accepting of diverse emotional expressions.
4. Observation of consumer market trends
| product type | sales growth | price range |
|---|---|---|
| Multi-head lily bouquet | 45% | 39-89 yuan |
| Lily themed ornaments | 28% | 59-129 yuan |
| Fragrance products | 17% | 89-199 yuan |
The Douyin topic "Lily Aromatherapy DIY" has been viewed 320 million times, showing the potential of transforming emotional symbols into consumer products.
5. Phenomenal communication cases
1. The "Complete Record of Lily Planting to Flowering" video by Station B's UP master "xxx" was ranked in the top 3 of the entire site, and the barrage keyword "cure" appeared 1,842 times
2. Jinjiang Literature City added 217 new works to the Lily label this week, an increase of 23% compared with the same period last month.
3. Hema Flowers data shows that pink lily sales increased by 67% year-on-year, becoming the first choice in office scenes
Conclusion: Reconstructing the Value of Multiple Symbols
It can be seen from the data that the dual identity of "lily" as a plant entity and an emotional symbol is forming new cultural consumption scenarios in different fields. Whether it is used as a healing vehicle for urbanites to relieve anxiety or as a medium for young people to express their emotions, its popularity continues to rise, reflecting contemporary society's yearning for a flexible lifestyle.
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