What does food play mean?
In recent years, the term "food and entertainment" has appeared frequently on social media and e-commerce platforms, becoming a new trend pursued by young people. So, what exactly does shokugan mean? Why did it become so popular so quickly? This article will combine the hot topics and hot content on the Internet in the past 10 days to provide you with a detailed analysis of the definition, classification and reasons for its popularity.
1. The definition of food and toys
Food toys, as the name suggests, are a combination of "food" and "toys". It originated in Japan as a small toy to attract children to buy snacks. Today, food toys have developed into an independent product type, which not only includes snacks and toys, but also incorporates elements such as collection and DIY, making it a product that is both interesting and practical.
2. Classification of food and toys
According to different functions and forms, food toys can be divided into the following categories:
| Type | Features | Representative products |
|---|---|---|
| Snacks come with toys | When you buy snacks, you will get a small toy as a gift, which is common in children’s food. | Funny eggs and bubble gum with bonus stickers |
| DIY food toys | Requires hands-on production, such as mini kitchens, candy models, etc. | Japanese Re-Ment food and toys series |
| collectible food toys | Limited edition or co-branded models, with collectible value | Pokémon-themed food and toys, Disney co-branded items |
3. Why are food toys so popular?
According to the hot data analysis of the past 10 days, the popularity of food toys is inseparable from the following reasons:
1.Strong social attributes: Food toys are usually beautifully designed and suitable for taking photos and sharing. For example, DIY mini burger food toys have been viewed more than 50 million times on Douyin and Xiaohongshu.
2.Satisfy the desire for collection: Limited-edition food toys (such as the Pokémon co-branded toys recently launched by KFC) have triggered a rush to buy, with premiums as high as 300% on second-hand trading platforms.
3.Decompress and decompress: DIY food and toys have become a new way for young people to relax. Weibo data shows that the number of views on the topic #解 Pressure Food and Play # increased by 200% within a week.
4. List of popular food and entertainment items on the Internet (last 10 days)
| Ranking | Product name | Platform popularity index | price range |
|---|---|---|---|
| 1 | KFC Pokémon Music Box | 95.2 | Package comes with bonus (second-hand price 150-300 yuan) |
| 2 | Re-Ment Summer Festival Dessert House | 88.7 | 120-180 yuan |
| 3 | Morinaga Hello Kitty DIY Candy | 85.4 | 60-90 yuan |
5. Issues that consumers need to pay attention to
1.food safety: Some low-priced food and toys may have excessive additives. It is recommended to choose regular channels to purchase.
2.Rational consumption: Limited editions are easily subject to speculation, so be wary of the trap of high prices in the second-hand market.
3.age appropriate: Small parts may be dangerous to young children, parents should pay attention to the warning signs.
Conclusion
As an emerging consumption form, food toys perfectly combine the fun of food and interactive experience. Its popularity reflects the demand of contemporary young people for "interesting consumption". In the future, with the addition of IP co-branding, AR technology and other elements, the food and toys market may take on more innovative forms. But consumers still need to remain rational and pay attention to safety and cost-effectiveness while enjoying fun.
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