Title: What kind of umbrella can become an “Internet celebrity hit” in the rainy season? Analysis of hotspot trends across the entire network
Recently, many places across the country have entered the rainy season, and umbrella-related topics have soared in popularity. Combining the search data of the entire Internet and discussion hot spots on social platforms in the past 10 days, we sorted out the umbrella purchase dimensions that consumers are most concerned about, and analyzed the current market trends.
1. Top 5 most searched umbrella types (data source: e-commerce platform + social media)
| Ranking | Type | Hot search index | core selling point |
|---|---|---|---|
| 1 | reverse folding umbrella | 987,000 | The umbrella does not drip when closed and is easy to use in the car. |
| 2 | Transparent bubble umbrella | 762,000 | Ins style photography artifact, panoramic view |
| 3 | Wind resistant golf umbrella | 654,000 | Level 8 wind resistance, super large umbrella with a diameter of 1.2 meters |
| 4 | solar charging umbrella | 539,000 | Umbrella handle integrated power bank function |
| 5 | Automatic opening and closing umbrella | 481,000 | One-button opening and closing, one-hand operation |
2. Analysis of key factors in consumer decision-making
According to user discussions on Xiaohongshu, Douyin and other platforms, we found that the following purchase criteria appear most frequently:
| Dimensions | Attention ratio | Typical comments |
|---|---|---|
| Waterproof performance | 32% | "Umbrella Lotus Leaf Effect Test Video Brush Screen" |
| Portability | 28% | "It is a must to be able to fold it into a commuting bag" |
| Wind resistance | 19% | "The preferred wind resistance index for users in coastal cities" |
| Appearance design | 15% | "Transparent umbrella + cherry blossom pattern become standard for check-in" |
| Additional features | 6% | "Night running umbrella with LED warning light is popular" |
3. Umbrella innovation trends in 2024
1.Technology integration: The "smart weather umbrella" launched by a certain brand can receive rainstorm warnings through the APP, and the related video has been played more than 20 million times.
2.Environmentally friendly materials: The eco-friendly umbrella made of recycled PET material has seen a 140% year-on-year increase in discussion among young people.
3.Scene breakdown: Segmented products for different usage scenarios have emerged, such as: - Maternity and baby umbrellas: the umbrella surface is added with anti-UV coating - Pet umbrellas: the umbrella edge is designed with drainage grooves - Business umbrellas: the umbrella handle integrates a signature pen function
4. The focus of consumer complaints
| Question type | Complaint proportion | Typical cases |
|---|---|---|
| quality defect | 45% | "One Hundred Yuan Umbrella Broken with Two Skeletons" |
| Design flaws | 30% | "The automatic umbrella is stuck and cannot be retrieved" |
| False propaganda | 15% | "Proclaimed to be rainproof but actually leaking" |
| After-sales service | 10% | "Lack of maintenance channels" |
5. Expert purchasing advice
1.See certification: A high-quality umbrella should have UPF50+ sun protection certification and a rainstorm waterproof test report.
2.Try it out: The smoothness of opening and closing and the resilience of the ribs need to be tested on site. It is recommended to choose a fiberglass frame.
3.Check details: Focus on checking the gluing process at the seams of the umbrella surface, the anti-slip texture design of the umbrella handle and other details.
4.than service: Give priority to brands that provide free maintenance and parts replacement services.
According to forecasts from the meteorological department, heavy rainfall will continue in the southern region in the next month. An umbrella that is both functional and stylish will become a must-have item for travel this summer. Consumers may wish to refer to the data in this article when purchasing and make wise choices based on their own needs.
check the details
check the details
en
